Raise awareness of the Gothenburg Symphony Orchestra internationally, to a gaming target group.
We created the world’s first synched musical experience for phones; The Street Orchestra iPhone application. The application was a major international hit with over 10 000 downloads in the first few days. The Gothenburg Symphony Orchestra brand received phenomenal online coverage on leading sites; blogs; tweets and via social media.
Bureau who made this: SCP Digital, Göteborg
Tommy Östberg, Creative Director