The client: Primärvården
Project info: We wanted to convince the citizens of Göteborg to get themselves vaccinated against the flu. We done this by sneezing on them! In our “sneeze box” booth in shopping centres people were “sneezed on” by a touch screen TV and a hydraulic water trigger above it. The reactions were recorded and uploaded if the user agreed to uploading.
Traffic to the campaign site increased by 2000% and over 600 people uploaded their “sneeze movies”. Flu vaccinations also increased during the period of our campaign.
Bureau who made this: SCP Digital, Göteborg
Tommy Östberg, Creative Director