Byrå: Goodby, Silverstein & Pertners / B-Reel
As a follow up to the original Doritos Flavor Graveyard campaign, we reunited with Goodby, Silverstein & Partners to unleash a sequel packed with more horrific thrills. This time we’re trapped in an insane asylum, tormented by nightmares. Every aspect of production was taken to the next level with the help of B-Reel Films. Continuing the 626 tradition of immersing viewers inside the experience, the site uses first-person camera work combined with webcam interactivity, motion-tracking technology, Facebook integration, prosthetic make-up, and classic horror techniques to deliver a truly personalized experience.