Inskickat av Julia:
Fi and EA worked together to create a destination site for gamers of all demographics – young or mature, veteran gamers or newbies, loyal EA customers and those soon-to-be. The site promotes all EA games, highlights amazing content and provides the user with a one-stop-shop for browsing and purchasing game titles and other media.
The new portal emerged with a clear, crisp design and a user-friendly layout to highlight EA’s content and individual studios, while driving traffic towards sales and additional products across all demographics and console preferences. EA.com was built to significantly promote online revenue growth, and re-affirm EA.com as a first stop on the users’ journey for gaming information and purchases.
You can take a look at the EA.com case study here: http://www.f-i.com/work/ea/eacom-global-brand
Tack till Julia!