Goodby, Silverstein & Partners / B-Reel
This site is whimsical celebration of the perfect match. Heart warming characters, visuals, and interactions show the magical feeling that you might get – like when a crispy chip meets a delicious dip. Three rich environments blend together to represent the Creamy Lays, Tostitos Salsa, and Fritos Bean dips. To create a tactile and organic aesthetic B-Reel collaborated with Goodby Silverstein & Partners, to build real miniature sets, which were then composited together to create the end result. A variety of animation techniques were used to create the characters including 3-D design, hand-drawn illustration, physical stop-motion, and digital animation. There’s even some fun mini-games hidden in the experience modeled after Guitar Hero and a racing game.