Fallon London / B-Reel
Create, explore and enjoy. To re-launch the Cheestrings brand we worked together with Fallon London on the Mr Strings campaign site. By playing around in the craftbox kids can create their own characters, the playful interface allowing more than 32 billion different combinations.
Then it’s off through the pipe to the world of Mr Strings. Here they meet and greet with the other users characters, play with anti-gravity, take a rainbow-puke-shower and search for clues but where is Mr Strings and why does he sound so funny?