Work Club / B-Reel
The Sony BMG campaign, to promote the launch of Dido’s third album, Safe Trip Home, has a new global strategy with focus on film and interactive. Dido asked film directors in different countries around the world to create pieces based on their idea of what home means to them, using a chosen song from the album for inspiration.
B-Reel in collaboration with Work Club has created a website where you can navigate from film to film around the globe in any order you choose. Watch each film then share how it makes you feel using the mood palette. Your response will influence the mood pools around each film on the globe. Once logged in, your journey will be mapped to your own personal path around the globe. You can then share your path with friends.