Wieden+Kennedy Tokyo / B-Reel
Together with Wieden+Kennedy Tokyo we have created our first campaign for the Asia and Oceania region centered around Honda’s innovative engine i-VTEC. The Drive Every Drop site teaches people how to think in drops, both conceptually and in real, practical terms. A real road trip from India to Australia is powered by the people who join the site and decide where to go and what to do. Visiting the site and learning more about the concept users earn and donate drops to power the car throughout the road trip. B-Reel has built the whole site working on design, animation, flash development and backend.