februari 8, 2012 • 16:05 0
Rodolfo
januari 10, 2012 • 08:50 3
Checka in med Air China
The brief:
How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market?
The solution:
We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook.
The results:
Reach: 1,200,767
Likes: +3,114
Engaged users: 15,347
Happy winners: 24
Postat i:Kampanj, Kampanjer, Air China Sweden, Rodolfo



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