Absolut Rock Edition (Absolut Vodka)

Länk: www.absolut.com/rockedition

Byrå: Great Works

In an Absolut World, you’re with the band. Absolut kör Rock edition med bandet Wolfmother.

Arkiverat i:Kampanjer , absolut, great works

Drinkspiration by Absolut (Absolut Vodka)

Länk: iTuneslänk

Byrå: Great Works / Apegroup / 24 HR

Ever draw a blank at the bar? The Drinkspiration iPhone app from Absolut Drinks will help you order or recommend a cocktail to match the moment’s mood, weather, color, time, location, bar vibe and more. An interactive encyclopedia that lets you hook-in to up-to-the-minute global drink trends, and then share what you want via Twitter and Facebook.

Så funkar det:

Mer hos absolutdrinks.com

Arkiverat i:Mobilt , absolut, great works

Absolut No Label (Absolut Company)

Länk: www.absolut.com/nolabel

Byrå: Great Works

Absolut släpper en flaska utan etikett för att manifestera att de inte vill att man ska sätta en etikett på folk. Samtidigt lanseras No Label bloggen där fördomar ska utmanas.

Från bloggen:

Welcome to the NO LABEL blog, a place where we – ABSOLUT VODKA – want to challenge labels and prejudice about sexual minorities. There are too many labels associated with the LGBT-community and with this initiative we want to find a way around them. We have launched a naked bottle with no label and no logo, to manifest the idea that no matter what’s on the outside, it’s the inside that really matters. With this incentive we invite you to participate in further discussions about labels and prejudice. Once again, welcome to our blog.

Övriga inblandade: Family Business (förpackning) & Jung (PR)

Arkiverat i:Kampanjer , absolut, great works

absolut.com (V&S Absolut Spirits)

Nya absolut.com:

Gamla absolut.com:

Nya absolutdrinks.com:

www.absolut.com & www.absolutdrinks.com

Great Works / From Stockholm With Love / Albert Ken / 24HR / All Your Base / Elwood Design

Agency: Great Works
Creative Director: Ted Persson
Copywriter (Absolut Drinks): Martin Thomasson
Copywriter: Mans Jacobsson Hosk
AD/Designer: Jens Eriksson, Fredrik Karlsson
Designer: Martin Lofqvist
Design (Absolut Drinks): Elwood Design
Project Manager: Anders Larsson
Production Manager (Absolut Drinks): Jocke Wissing
Production Manager: Marco Guzman
Flash Production: From Stockholm With Love
Backend Production: Albert Ken
Production Company (Absolut Drinks): 24hr, All Your Base
Photography: Erik Hagman
Retouching: Martin Axkull, Jeanette Andersson, Bildinstitutet

Arkiverat i:Sajter , absolut, albert ken, from stockholm with love, great works

Absolut Helmut (V&S Absolut Spirits)

absolut.com/helmutlang

Great Works / Acne Digital / Albert Ken

Från kampanjsajten:

HELMUT LANG was born in Vienna, Austria in 1956. He began designing clothing in his early 20’s. During the following 30 years he developed an international following for the daring, cerebral clothing he created. Always cutting edge, Lang was the first designer to showcase his collection in an Internet fashion show in 1998. Today Lang has turned away from creations for the physical body and is instead creating two and three-dimensional artworks. Though he has changed mediums, he is still interested in the interplay between art and the Internet. Lang will share his first institutional solo art exhibit, ”ALLES GLEICH SCHWER” , that debuted in Hanover, Germany’s renowned kestnergesellschaft in August 2008 as a vision within theABSOLUT world. The exhibition will move to the virtual world on September 30. Viewers will be able to interact with and look at Lang’s most recent artworks.

Lang says the online platform allows all viewers to have anABSOLUT world experience of ”EQUAL ACCESS TO THE SAME INFORMATION” and it offers viewers ”THE UNIQUE EXPERIENCE OF VIEWING ART IN AN ISOLATED MANNER, WHICH ALSO HAS ITS INTERESTING SIDE.” And as an artist, he says it ”ALLOWS YOU TO CONTRADICT THE LAWS OF NATURE AT YOUR OWN RISK.” In collaboration with ABSOLUT, this, a radical new medium for viewing and experiencing art will be presented exclusively at ABSOLUT.COM/HELMUTLANG from September 30th – December 31st.

Great Works:
Stefan Persson kundansvarig, Ted Persson creative director, Jacob Åström, Jakob Nielsen art directorer, Jessica Thorelius projektledare, Ulrika Schreil, Jocke Wissing produktionsledning, Magnus Wålsten strategi, Zoe Turnbull, Krista Freibaum online pr
Produktionsbolag: Acne Digital
Teknikkonsult: Albert Ken

Via Resumé

Arkiverat i:Kampanjer , absolut, acne digital, albert ken, great works