The Street Orchestra iPhone App

Video: http://www.youtube.com/watch?v=kcW3FyFinvQ
Link: http://theorchestraapp.com/

Objective:

Raise awareness of the Gothenburg Symphony Orchestra internationally, to a gaming target group.

Solution:

We created the world’s first synched musical experience for phones; The Street Orchestra iPhone application. The application was a major international hit with over 10 000 downloads in the first few days. The Gothenburg Symphony Orchestra brand received phenomenal online coverage on leading sites; blogs; tweets and via social media.

Bureau who made this: SCP Digital, Göteborg

My Crew:
Russell Clark
John Beijar
Simon Schluter
Tommy Östberg, Creative Director

Linus Löfgren, Interactive Art Director

Postat i:iPhone, Mobilt, iPhone app, SCP Digital