Länk: www.absolut.com/nolabel
Byrå: Great Works
Absolut släpper en flaska utan etikett för att manifestera att de inte vill att man ska sätta en etikett på folk. Samtidigt lanseras No Label bloggen där fördomar ska utmanas.
Från bloggen:
Welcome to the NO LABEL blog, a place where we – ABSOLUT VODKA – want to challenge labels and prejudice about sexual minorities. There are too many labels associated with the LGBT-community and with this initiative we want to find a way around them. We have launched a naked bottle with no label and no logo, to manifest the idea that no matter what’s on the outside, it’s the inside that really matters. With this incentive we invite you to participate in further discussions about labels and prejudice. Once again, welcome to our blog.
Övriga inblandade: Family Business (förpackning) & Jung (PR)
Arkiverat i:Kampanjer , absolut, great works
